We're all about helping retailers and brands navigate the eCommerce Tech space. Helping our audience to make better tech stack decisions.
Latest episodes
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3 min
Your chance to be an eCommerce guru
A quick update from Chloe on what’s happening for episode 500 on our sister show eCommerce MasterPlan, AND how you can be involved and show off your eCommerce guru status. Get invo…
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25 min
The Future of On-Site Search for eCommerce
We are now officially in the era of first party data, whether that's through collecting email, address, phone number, taking a quiz and getting skin type and body shape from your c…
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18 min
The Future of Competitive Pricing for eCommerce
If you're thinking about how to improve your store and your business, you need to be thinking about pricing. Not just racing to the bottom, but how to actually optimize your prices…
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25 min
The Future of Pricing and Price Testing for eCommerce
Supply and Demand are the fundamental forces of all transactions, yet how well do merchants really understand their own price elasticity? This episode explores the power behind yea…
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34 min
The Future of Influencer Marketing for eCommerce
From micro to macro, from celebrity endorsements of the past, to Tik Tok movements of the future, here's how we got here, and what's going to happen next for influencer marketing.…
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3 min
Introducing the Keep Optimizing Podcast by Chloe Thomas
The Keep Optimising Podcast is the brand new show from the makers of the award-winning eCommerce MasterPlan Podcast. A weekly audio-only podcast which focuses on a different market…
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24 min
The Future of Buy Now Pay Later Tools for eCommerce
"Get it now for three easy payments of $19.99." The first infomercial was for a commercial product of Vitamix blender, and was recorded in 1949 broadcast in 1950. And from the info…
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26 min
The Future of eCommerce: Messenger Marketing
Messenger marketing has evolved from its inception as a communication channel, to being open for businesses to message every single person that’s ever opted in, including anyone th…
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32 min
The Future of eCommerce for Beauty and Skincare
In this episode, we take the highlights from a recent virtual event. We talk to Jay Hack, Donna Lopez, and Yarden Horwitz on computer vision, the gap and opportunity between beauty…
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30 min
The Future of Email Marketing for eCommerce
Derric explores the changing landscape of email marketing, from where it is today, to how it might evolve into a Rich Content Format (RTF) platform fueled by Augmented Reality. His…
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3 min
Ep 0 - What is "The Future of eCommerce?"
This brief episode 0 gives you an idea on the show and what to expect over the coming episodes. Meet Derric Haynie, your host, and learn how you can join in the conversation or qui…