The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion...
Latest episodes
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1 h 10
Richard Stroobant: Teaching the Future
Richard Stroobant has spent more than 40 years in broadcasting, although for a good chunk of that time, most people in radio knew him simply as "Big Dick." And yes, there's a story…
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47 min
Jay Nachlis: How Podcasts Create Connection and Combat Listener Loneliness
Can a podcast make you feel less alone? I’m joined by Jay Nachlis from Coleman Insights to explore what research can tell us about community, companionship, and the relationships l…
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50 min
Sam Bird: Content That Connects
There are a million people online trying to crack the algorithm. Sam Bird might be better off because he never really tried.Sam is a comedian, content creator, podcaster and host o…
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23 min
David Marsden (March 2, 1941 – September 25, 2026)
We remember David Marsden, who passed away on September 25 at the age of 85, by revisiting a conversation recorded in December 2016, during the early days of the Sound Off Podcast.…
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32 min
Maria Palmer: Radio, Rage Bait, Real Community
Maria Palmer got her start in radio because iHeartMedia's James Howard walked into a dive bar in Washington D.C., possibly ordered a whiskey, and witnessed talent in action. She wa…
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47 min
Susan Reade: Selling Air, Building Relationships
Susan Reade got her start in Edmonton radio wearing an orange Tina Turner wig and leopard-print pants as CHED’s “Janet from Another Planet.” As she prepares to retire from Stingray…
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28 min
Dami Dawson: Has Radio in Nigeria Lost Its Soul?
Nigeria has consistently been one of the top five countries listening to this podcast. With so much great English-language radio being made there, I wanted to hear more about what’…
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3 min
NEW! Dogs Beyond the Lab
New From the Sound Off Media Company! What happens after a dog leaves a research laboratory—and begins learning how to be a dog?Dogs Beyond the Lab, a podcast about former research…
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31 min
Tim Truax: Let's Go To PodSummit 2026!
I went to PodSummit or the first time last year, and it quickly became one of my favourite podcast events. In this episode, I talk with founder Tim Truax about what makes it differ…
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26 min
Numeris' Derrick Gray: Radio's New Way to Count
Nearly six years after I released an episode called Death of the Diary, It's the dawn of a new era for Canadian radio with the release of Radio Local + by Numeris.Derrick Gray, Chi…
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1 h 00
Kolter Bouchard: Building a Career You Actually Own
OMG it's been 7 years since Kolter Bouchard was on this show. When he last joined me in September of 2019, he was doing afternoons at 102.1 The Edge in Toronto. Since then, his lif…
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18 min
What Now, Radio? The Attention Economy is Here!
Radio's relationship with its audience has fundamentally shifted, and the industry's summer of mass layoffs at Cumulus, iHeart, Rogers, Audacy, and Corus has exposed a deeper crisi…
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37 min
Gaëtan Harris: Sound Design Tips for Audio-First Podcasts
It's been a long time since I've spoken with Gaëtan Harris, founder of Syrup Sound, to talk about working in radio at Power 97 with me in Winnipeg to becoming one of Canada's most…
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39 min
Chris Brunt: Radio's Digital Evolution
Chris Brunt of Jacobs Media joins me to talk about radio’s 30‑year struggle with digital—from those first clunky station websites and primitive email blasts to today’s sophisticate…
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50 min
Lynda Steele: Change My Mind
I am joined by veteran Canadian broadcaster Lynda Steele to trace her four-decade journey across TV, radio, and now podcasting. Lynda recalls growing up in Hinton, Alberta, having…
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36 min
Bryan Barletta: Podcast Movement is Coming!
Bryan Barletta, founder of Sounds Profitable and president of Podcast Movement, shares what to expect at this year's event.Bryan walks me through how Sounds Profitable has grown in…
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44 min
Justin Jackson: Why RSS Feeds Still Matter
Justin Jackson grew up in Sherwood Park, Alberta, with an active radio in the house largely tuned to CBC or 630 CHED. Today he owns and operates Transistor.fm, a Canadian company t…
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54 min
Jason Rockman: And Rockman IS his real name
Jason Rockman, former frontman of Canadian nu-metal band Slaves on Dope and Montreal radio personality, discusses his music and broadcasting journey. He recounts forming the band i…
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52 min
Dan Misener: How Many People Really Listened?
Matt Cundill and Dan Misener discuss the launch of the Bumper Dashboard, which offers a unified view of podcast metrics across platforms like Apple, Spotify, and YouTube. The Dashb…
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28 min
Nails Mahoney: Be Memorable or Be Replaceable
I invited Nails Mahoney to unpack what it really means to be a radio presenter/personality today. We talk about how the shift from DJ and announcer to “content creator” has forced…